Microsoft has announced the upcoming launch of Frontier Accelerate for Marketplace, a new unified offering that will be available starting in September 2026. Introduced at MCAPS Start for Partners, the program is designed to provide a clearer path for partners to grow and commercialize their solutions more easily through a structured journey with defined milestones, progression, and benefits.
A Seamless Transition for ISV Success Partners
Partners with an active enrollment in ISV Success in September 2026 will automatically transition to Frontier Accelerate for Marketplace Premium through their renewal date.
Microsoft states that it will maintain current benefit end dates where possible during the transition, helping partners continue their experience without disruption.
Enhanced Benefits for Premium Partners
As a Frontier Accelerate for Marketplace Premium partner, you will gain access to:
- 1:1 technical consultations
- A named engagement manager
- Enhanced go-to-market guidance
These benefits are designed to support partners as they scale their solutions and accelerate marketplace success.
What the Transition Means for You
Microsoft has outlined several key changes and considerations for partners moving to the new offering:
Automatic Transition
Eligible ISV Success partners will automatically move to Frontier Accelerate for Marketplace Premium through their existing renewal date, with current benefits maintained where possible.
Alignment with Marketplace Rewards
If you are also participating in Marketplace Rewards, your ISV Success renewal date and Marketplace Rewards anniversary date will be automatically reconciled. This is intended to prioritize continued access to go-to-market benefits.
Continued Access to Existing Benefits
Partners will continue to see their current benefits within Partner Center. Where applicable, they will be transitioned to the Frontier Accelerate for Marketplace Premium benefits experience. However, some benefits that are provisioned through Partner Center may not become available until renewal.
Unified Management Experience
Refreshed benefits will be managed through a single Partner Center dashboard, providing a more streamlined experience for partners.
Renewal and Re-enrollment
At renewal, partners will be asked to re-enroll and confirm their preferred offering.
Looking Ahead
With the introduction of Frontier Accelerate for Marketplace, Microsoft is creating a more unified partner experience that offers clearer progression, simplified benefit management, and additional support for solution commercialization.
For partners currently enrolled in ISV Success, the transition will be automatic, ensuring continuity while introducing new opportunities and enhanced guidance through the Frontier Accelerate for Marketplace Premium experience.
To learn more about Frontier Accelerate for Marketplace, partners can review the official program information and register for the partner briefing for additional details.
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